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Web Tool for Testing Based on Q-Sorting
Persich, Alexandr ; Bartl, Vojtěch (referee) ; Herout, Adam (advisor)
Q-sorting is one of many methods used to determine people's subjectivity. The main goal of this thesis is to present ways used to design and create web application for Q-sort method. I have been focusing mainly on designing user interface which greatly affects the number of successfully finished surveys. To accomplish this, I have used common web technologies. The result is a web tool which allows to create and manage new surveys. For respondents it provides simple and intuitive user interface which makes the process of Q-sorting easier.
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Web App for Q-Sorting
Janů, Michal ; Bartl, Vojtěch (referee) ; Herout, Adam (advisor)
Hlavním cílem této práce je vytvořit a iterativně otestovat uživatelské rozhraní (UI) s uživatelskou zkušeností (UX) pro aplikaci podporující Q-řazení, se zaměřením na třídění karet. Aplikace umožňuje řazení (přesun a výměnu) karet obsahující tvrzení, která jsou řazena na základě určité otázky. Dále jsou podporovány další funkce a elementy, které usnadňují třídění karet a celkovou práci s aplikací. Aplikace například umožňuje resetovat celou tabulku s kartami, automaticky ukládá už částečně seřazenou tabulku a poskytuje "minimap" element s náhledem nad celou tabulkou.
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Web App for Q-Sorting
Daněk, Tomáš ; Bartl, Vojtěch (referee) ; Herout, Adam (advisor)
The aim of my bachelor's thesis was to become familiar with the Q-methodology and create a web application for conducting research according to this method. The work includes a complete report on the technologies used and the overall implementation of the web application. I focused mainly on the user interface and ease of handling the application for the respondents. Thanks to this application, the client is able to carry out his own research and the respondents of the research are provided with user interface that is very intuitive and easy to use.
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Alcohol in Media According to the Generation Z: Youth Perception, Attitudes and Experiences
Mrázová, Markéta ; Zezulková, Markéta (advisor) ; Soukup, Martin (referee)
The aim of this thesis is to understand attitudes, perceptions and experiences of Czech adolescents, i.e. present representatives of Generation Z, with regard to the alcohol in the media. The theoretic part summarizes relevant researches, concepts and articles related to the topic of this paper. Therefore, the paper describes adolescents from the perspective of the generational context, explains the specifics of targeting the youth and also reflects their media behaviour. The theoretic part is further focused on description of various formats of alcohol in the media with regard to adolescents; the paper also explains the current legislative regulations of alcohol commercials in the Czech Republic. The practical part focuses on evaluation of own research, based on the principles of Q-methodology - a research approach which enables deeper understanding of attitudes, perceptions and experiences of the topic by the selected target group. Based on this research, it is concluded that Czech adolescents perceive alcohol in a positive way. This positive perception is further strengthened by its socio-cultural role in the Czech society and mainly positive presence in the media formats which support its confident perception. Adolescents' attitude towards the planned alcohol regulation is uncertain. They...
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Web Tool for Testing Based on Q-Sorting
Persich, Alexandr ; Bartl, Vojtěch (referee) ; Herout, Adam (advisor)
Q-sorting is one of many methods used to determine people's subjectivity. The main goal of this thesis is to present ways used to design and create web application for Q-sort method. I have been focusing mainly on designing user interface which greatly affects the number of successfully finished surveys. To accomplish this, I have used common web technologies. The result is a web tool which allows to create and manage new surveys. For respondents it provides simple and intuitive user interface which makes the process of Q-sorting easier.
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Tourist destination attractiveness in the Czech Republic
Havránková, Eva ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
This master thesis deals with the perception of tourist destination attractiveness and its measuring by means of two research methods - Q-methodology and Likert scale. The use of these methods and the results which they provide are compared at the end of this thesis. In the theoretical part, which is based on the study of scientific literature, the term tourist destination and its potential for tourism development are defined. This part is also focused on the types of tourist destinations and explains the term tourist destination attractiveness. The following section is aimed at characterization of research methods Likert scale and Q-methodology. These methods are applied in the empirical research for data collection. The practical part is composed of the analysis of the data captured by the questionnaires and the comparison of the results based on own research focused on the tourist destination attractiveness. The result of this master thesis can be used by the destination management organizations and tourist centres in destinations.
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Tourist Destination Value - Southern Bohemia
Dastychová, Stephanie ; Havlíková, Michaela (advisor) ; Radek, Radek (referee)
The Thesis deals with the value of the tourist destinations in South Bohemia. Tourism destination and its potential is dealt with in the theoretical part, based on the study of scientific literature. An integral part of the potential of the tourist destinations in South Bohemia are natural and cultural attractions found in this area. Literary part also explains in detail the selected data collection methods that were used for empirical research. The practical part is focused on comparing the results of questionnaire surveys based on which the value of the tourist destination was defined. The results of this Thesis can be used, for example, by the destination companies or individual tourist centers.
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Tourist Destination Value - Southern Bohemia
Horňáková, Lucie ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
This master thesis is focused on the way tourist destinations of South Bohemia are treated. In the theoretical part of the thesis, fundamental terms are defined, such as tourism, tourist destination, its attractivity and ways of measurement, destination as a system. Furthermore we focus on the methodology used in this thesis, especially Q-methodology and Likert's scale. In the practical part, attractivity of tourist destination is evaluated by South Bohemian residents. The result of the research is the comparisons of the results based on the Q-methodology and Likert's scale.
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Tourist Destination value
Dokulilová, Petra ; Havlíková, Michaela (advisor) ; Hálová, Pavlína (referee)
This bachelor thesis is focused on selected methods used for measuring attitudes, Likert scale and Q-methodology, and their comparison based on own research of perception of tourism attractiveness of South Bohemian Region destination. In theoretical part an attitude is defined, Likert scale and Q-methodology are characterized including procedures to their application along with advantages and disadvantages of their use. There are also listed basics of tourism and the term of "destination" is explained.
The second part is composed by own research, which was conducted through a questionnaire survey using both methods. The results of each method were compared between each other according to several criteria. Even though the methods had the same subject of research, it was found that the results differ significantly. In a separate chapter Discussions own knowledge about methods from the course of the whole survey, from its preparation to its evaluation, is given, as well as own recommendations.
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